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Can Twitter influence your search ranking?

Can a presence on Twitter impact your rankings in search engine listings? The answer, in simple terms, is both ‘yes’ and ‘no’. On the positive side, both Google and Bing do make some use of data from...

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Working your Twitter mojo: a handy guide

Social media platforms are not magic cures. Setting up a profile on the social network of your choice does not automatically translate to getting friends, fame and fans. While working on my clients’...

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When hashtags become bashtags: a social media nightmare and how to avoid it

This January, the fast-food chain McDonalds launched an outreach exercise on Twitter: they asked customers to share their experiences with McDonalds using the hashtag #mcdstories. Within hours, Twitter...

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10 steps to building a brand community that works

Ever since the first group of hunter-gatherers decided to build their huts closer together for mutual security and companionship, community building has been one of humanity’s most intrinsic and...

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